Book Trailers

I’ve been seeing more and more hype about book trailers, and I wondered if anyone has thoughts about them. Circle of Seven Productions has quite a few.
Here’s one that has a mix of stills and live video.

Then Christine Feehan has the higher budget ones.

Alesia Holliday has a new series she’s launching soon.

What are your thoughts on book trailers? For me, it’s all about the music. If the music is great, then it seems to come together. I’m not a fan of sound effects like horses’ hooves or men screaming in battle. I once saw a historical author’s website where a knight in shining armor came clippety-clop across the screen, and I started laughing. It was too Monty-Pythonish for me. I’m sure it was meant to come off as a heroic, sexy man, but I kept waiting for him to mutter comments like, “We are the knights who say Ni!”

Anyway, what trailers did you like? Which ones were cheesy?